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  Sally and Ray's Newsletter
Marketing, Speaking & Storytelling
October, 2005
© Sally and Ray Strackbein
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In This Issue
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1. The Terrific Testimonial™
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The Terrific Testimonial™(Sally)
 A testimonial is a story that demonstrates your value as seen though the eyes of a third party.
A great testimonial from your client creates far more Emotional Magnetism than you saying, "I'm wonderful. Hire me." But what makes a testimonial terrific? It's more
than gushing comments about how great you are or how much fun it was to work with you.
This testimonial, at first glance, seems glowing:
That testimonial came from an evaluation form after a workshop. The participant enjoyed the workshop very much. Contrast that one with this one:
"I wanted to let you know that your Speakshop is one of the best
business investments I've made all year, and the returns just keep rolling in. Days after the seminar, your advice helped me make vital
connections with people who came to a content-heavy day-long seminar on US government acquisition. That was only the beginning. I
kept working on developing new stories and remembering their essential power in helping people connect with content, messages,
ideas...and me and my work. After my most recent presentations in Calgary and Edmonton, something new happened: people who
attended called me within days of the event, asking to engage my services to help them.
"In over 15 years of inviting expert speakers to present topics like
mine to Canadian industry audiences, not one ever won a piece of business as a result. While I present many of the same topics,
apparently the WAY I do it -- with compelling stories that bring the lessons to life -- now develops a unique rapport, sense of trust and desire to work together with them. THANK YOU!
signed --Judy Bradt, Principal & CEO, Summit Insight LLC
The key to a Terrific Testimonial is results. Judy got business because she took our workshop and used what she learned.
Get our quick easy guide, "Secret Formula for Getting Terrific Testimonials."
Send and email to Sally@DefiningStory.com with "Terrific Testimonials" in the subject line and you will receive your guide by email.
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2. Special Note: Will You Be Helpless Or A Helper?
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 Emergency Preparedness is one of our areas of
expertise. For years we have urged people to store canned food and bottled water "just in case" of a widespread power failure, storm, or other event. The
government has always said that in the event of a widespread emergency, people will be on their own for between 3 days and two weeks -- a fact we are now
seeing verified on TV. Much of the relief from hurricane Katrina is not from the government, but from ordinary people helping each other.
Are you ready to take care of yourself and your family if a disaster hits you? Will you be helpless or a helper?
Get our 14-Day Emergency Plan - A common sense approach to personal preparation using items that you can buy in most supermarkets
before you really need them. Learn what items to buy, how much, and how to use them -- like a non-electric can opener in case you don't have electricity.
Send an email to Sally@EmergencyKitchen.com with "14-Day Emergency Plan" in the subject line and you will receive your Planner by
email.
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3. Are You Memorable or Forgettable?
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Are You Memorable or Forgettable?
Storytelling for Business Results Speakshop®
Monday, November 21
What results do you get when you talk to others one-on-one or speak to groups? Stories are the secret key to being memorable and magnetic. Create Emotional Magnetism that compels your ideal
prospects to instantly, intuitively recognize their deep need for your product or service.
"After my recent talk, 11 out of the 18 people in the audience asked
for a follow-up appointment -- because of the story I told. Your coaching helped me craft my own story into just what my talk needed to make it successful."
--Julia Kalish, Inner Voice Nutrition
The right story moves prospects to ask, "When can we start?" instead of, "How much will it cost?"
Join us for a full-day intensive, interactive workshop.
You get personal coaching on both speaking and storytelling. Learn how to connect with your audience (even just one person) naturally and easily. Discover and craft stories that make you masterful, memorable and magnetic.
Sign up online
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4. Zip's Tips
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Patience (Zippy)
 Ray has this thing he does with dessert. He loves
strawberries. I don't particularly. I'd rather have steak. But there's something he does that makes me glad. He likes to squirt whipped cream out of a can onto his strawberries.
When I hear the noise of his whipped cream shooting out of the can, I beeline right to Ray, no matter what I am doing. I start wagging my tail
like mad. I learned that if I'm too pushy, I don't get any. If I don't show up, I don't get any.
When Ray sees me (and Ted) he gets a plate out of the cabinet and quirts a blob on one side of the plate and another blob on the other side. If I sit
quietly and wait, he puts the plate in front of me and I get a lick of my blob. Then Ted gets a lick of his, and then I get a lick... When we're both
good, Ray puts the plate on the floor for us.
I get my whipped cream a lot faster when I'm patient.
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5. Contact Us
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Sally and Ray Strackbein
Connection Experts LLC
Ray@ConnectionExperts.com
Sally@ConnectionExperts.com
703-262-0361, PO Box 710540, Herndon, VA 20171
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6. Privacy Notice & Subscription Info
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Our company is Connection Experts LLC. Connection Experts LLC will never give or sell your contact information to anyone.
If you received this newsletter as a forward and would like to receive your own subscription, you can sign up at top of this page.
www.ConnectionExperts.com
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